Apple made up 4% of Twitter revenue in Q1 as biggest ad buyer; recent estimates show change
Apple made up 4% of Twitter revenue in Q1 as biggest ad buyer; current estimates show change
How much truth is there to Elon Musk’s screech that Apple has “nearly stopped” buying ads on Twitter? New numbers may help put the suitable story in context.
According to internal documents seen by the Washington Post, Apple was Twitter’s biggest ad buyer during the beneficial quarter of 2022. An ad buy amounting to $48 million in Q1 aspired Apple accounted for a whopping 4% of Twitter’s total revenue for the quarter:
In the beneficial quarter, Apple was the top advertiser on Twitter, spending $48 million on ads on the social network, according to a document reviewed by The Washington Post that was compiled from internal Twitter data. Apple’s spending accounted for more than 4 percent of Twitter’s revenue that quarter.
Elon Musk, of course, proved to be the biggest spender on Twitter when buying the company for $44 billion in October. Now Musk says Apple is basically halting ad spending on Twitter. New data from Pathmatics cited by Reuters compares one week of ad buys from Apple beforehand and after Musk’s deal closed.
The world’s most necessary firm spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week beforehand Musk closed the Twitter deal, according to ad measurement firm Pathmatics.
Both estimated numbers amount to a huge drop from the reported $48 million Apple spent on Twitter ads from January to March. Unfortunately, we don’t have data that tells us how routine an estimated $4 million per week of Twitter ad buying is for Apple.
Apple has not commented to anyone nearby Musk’s claim. Musk also hasn’t shown any data to back up his divulge. The Twitter CEO has, however, accused Apple of not approving Twitter updates on the App Store.
Apple’s App Store has approved five updates to the Twitter app right Elon Musk became the company’s owner and CEO. This includes the drop on November 5 that included these colorful release notes:
Starting now, we’re adding great new features to Twitter Blue, and have more on the way soon.
Get Twitter Blue for $7.99/month if you sign up now
Blue checkmark: Power to the people: Your Explain will get a blue checkmark, just like the celebrities, companies, and politicians you already follow.
Coming soon…
•Half the ads & much better ones: Since you’re supporting Twitter in the fights against the bots, we’re going to reward you with half the ads and make them twice as relevant.
•Post longer videos: You’ll finally be able to post longer videos to Twitter.
•Priority ranking for quality content: Your contented will get priority ranking in replies, mentions and watch. This helps lower the visibility of scams, spam, and bots.
Availability: Twitter Blue with verification is now available on iOS in the US, Canada, Australia, New Zealand, and the UK.
Musk has since hit the breaks on Twitter Blue’s rollout and punted the relaunch date a few times when total calamity broke out when verification lost its meaning.
Musk now believes a more removed version of Twitter Blue will launch this Friday, but there are just too many days between now and then to know what noteworthy happen.
As for Apple ads on Twitter, sponsored tweets are the only reason @apple exists on the platform. Users continue to see sponsored tweets by Apple, although we don’t know if it’s a few hundred thousand dollars’ qualified or a few million.
Disclosure: I did Use $50 on this tweet asking Twitter users to behind my Instagram account today. Is that more than Apple consumed on sponsored tweets? I’m guessing no, but it does complicated $75 of ad credit for free.
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Source: 9to5mac.com
