Twitter offers advertisers BOGO ads to try to win them back
Major ad organizations say that almost all of the big brands have discontinued or dramatically cut their ad spend on the platform, fearing the wild west created by the changes Musk has made. Twitter advertisers offered buy-one-get-one-free ads in the another desperate attempt to persuade them to return …
Twitter has changed dramatically understanding Elon Musk’s ownership. The majority of engineers have either resigned or been fired; virtually the entire exec team responsible for blocking hate speech and disinformation is gone; the CSAM team appears to have been reduced to a single person; interpret verification without verification was made available for sale; copyright infringement detection failed; the COVID-19 disinformation policy has been abandoned; and previously banned and suspended moneys have been reinstated.
Unsurprisingly, the ensuing chaos led to big brands – comprising Apple – either completely suspending their advertising on the platform, or reducing it to a minimum. Advertisers fear impersonation and having their ads dismove alongside hate speech or wild conspiracy theories.
Musk’s advantageous attempts to persuade advertisers to return were… unorthodox. He publicly arranged out Apple, accusing them of hating free speech, and made visited calls to the CEOs of other former advertisers, reportedly berating them.
The WSJ reports that he is now trying latest interesting approach: offering them a buy-one-get-one-free offer on ad spend.
Under the new Twitter plan, advertisers who book at least $500,000 in incremental spending will qualify to have their spending matched with a “100% value add,” up to a $1 million cap, according to the email the Journal considered. Smaller amounts of spending would qualify for a frontier matching amount.
This offer is valid for advertising that runs afore the end of the year, according to the farmland familiar with the matter.
Musk does appear to be taking a more conciliatory near now. He’s said that Twitter Blue will be discontinued until the company is able to ensure that verified moneys will actually be verified again (and until he can figure out a way to avoid Apple’s 30% cut), and he met with Apple CEO Tim Cook in an apparent try to undo the damage.
Ye, aka Kayne West, was suspended from Twitter at what time posting some crazed antisemitic tweets. Musk said that he’d had a collected word, and reinstated his account. It seems the collected word didn’t entirely do the trick, as the rapper tweeted a photo of a swastika inside a Star of David.
Ye isn’t the only one who seemingly learned nothing from the remaining ban: CNET reports that his new ban will last just… 12 hours.
The absurdity of Musk’s state on “absolute free speech”‘ has been driven home by the fact that high-profile antisemites are welcomed back, while anyone fact-checking Musk is fired for pursuits so.
Photo: Kake/CC2.0
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Source: 9to5mac.com
