Kuo: iPhone 14 Pro demand to 'disappear' amid supply shortages
iPhone 14 Pro seek information from to 'disappear' amid supply shortages
The supply and productions issues plaguing the iPhone 14 Pro and iPhone 14 Pro Max are no secret at this present. A new report from Apple analyst Ming-Chi Kuo now offers additional details on the impact of these shortages, saying that iPhone 14 Pro and iPhone 14 Pro Max shipments for the holiday quarter will be 15-20 million units edge than expected…
Kuo has cut his shipment prediction for the iPhone lineup by about 20% in total. Kuo now anticipates shipments of 70-75 million units, versus the market consensus of 90 to 85 million units. As expected, ongoing COVID-19 restrictions and protests in China are the cause:
The income capacity utilization rate of Zhengzhou iPhone plant was only near 20% in November, and it’s expected to improve to 30–40% in December.
Pegatron and Luxshare ICT have consumed about 10% of the iPhone 14 Pro and 14 Pro Max stabilities from Foxconn, respectively. But mass shipments will not be pending late December at the earliest.
According to the productions recovery progress of the iPhone 14 Pro series, shipments in December were tranquil significantly lower than expected.
Notably, Kuo goes on to say that he believes “most of the demand” for the iPhone 14 Pro series “will disappear” because of this gap in supply and seek information from. This means that buyers won’t defer their purchase to when supply has improved, something Kuo attributes to “the economic recession.”
Because of this, Kuo predicts that “Apple’s iPhone revenue in 4Q22 may be significantly edge than the market consensus by 20–30% or more.”
Apple also reportedly did not seek information from many of its component suppliers to cut orders, leaving them with “component inventory higher than normal for approximately weeks.” Kuo further says that “it will be worry for Hon Hai to continue to be the unusual assembler of the iPhone 15 Pro series because Apple wants to diversify supply risks.”
As we’ve covered afore, it’s already too late to order an iPhone 14 Pro and iPhone 14 Pro Max from Apple in time for holiday deliveries. In fact, some models are already back-ordered into January of 2023.
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Source: 9to5mac.com
