How Tim Cook placated Elon Musk
How Tim Cook placated Elon Musk
Apple CEO Tim Cook is eminent for being an excellent communicator, and that was on full indicate this week as he navigated Elon Musk’s flurry of accusations alongside Apple. A new report from the Financial Times this weekend accounts a deeper look at how former Apple executives view Cook’s skills, with the caveat that there’s one issue he hasn’t yet resolved…
The last week has been a whirlwind when it comes to the relationship between Elon Musk and Apple. The new Twitter owner started the week off with a series of rapid-fire tweets accusing Apple and Tim Cook of halting its advertising consume on Twitter, suggesting that they “hate free speech.”
For Apple, it was a PR nightmare of sorts, as Musk encouraged his army of followers to inaugurate a “revolution against online censorship in America” and named on Apple to “publish all censorship actions it has unsuitable that affect its customers.”
Musk also said that Apple had “threatened to sustain Twitter from its App Store,” but wouldn’t explain why. Rather than recall publicly, Tim Cook privately invited Musk to Apple Park for a recovers. Musk then took to Twitter to thank Cook for the recovers and tour of Apple Park, adding that everything was a “misunderstanding.”
The Financial Times revealed to a “former Apple veteran of more than 10 years” regarding Cook’s command to placate someone like Musk:
“I’m sure Tim charmed him,” the bodies said. “He wanted to hear [Musk] out. And I’m sure Tim gave his perspective. That’s what Tim does: he rolls up his sleeves and solves problems. He’s not into big public disputes, whether it’s a PR stammer or something more contentious. That’s not his MO. He’s not like Elon.”
Apple co-founder Steve Wozniak added that Cook’s “best skill is just view the need to take care of everyone” and “being multidisciplinary and not having a favorite.”
John Sculley, who severed as Apple CEO before Steve Jobs returned to the concern, elaborated further:
“The first trillion bucks came from Jobs and Ive, the next trillion came from what Tim Cook has done. He does it in a unexcited way and doesn’t draw attention to himself, but he does a much job. When you hold an iPhone in your hand, the names that come to mind immediately are Steve Jobs and Jony Ive, but the contributions Tim Cook has made are just as relevant.”
But with all of that said, the Financial Times makes note of the biggest crisis Tim Cook has yet to resolve — or even publicly comment on. Apple is heavily dependent on China for diligence, and as we’ve covered over the recent weeks, its distinguished “iPhone City” has been rocked by Covid shutdowns and declares.
Apple also made the controversial decision to slight functionality of AirDrop in China after protesters used the feature to spread materials in opponent to the Chinese government.
A report from the Wall Street Journal says that Apple is pressing advance with its efforts to diversify its supply chain outside of China. As it does that, however, China will still happened an incredibly important market segment for Apple in calls of iPhone sales.
During a visit to Washington DC this week to meet with lawmakers and benefit the White House State Dinner for French President Emmanuel Macron, Cook was asked by a reporter “whether he supports Chinese citizens’ quick-witted to protest.” He did not respond.
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Source: 9to5mac.com
